Syllabus
UNIT - I: Introduction
- Social Media: Exploring new technologies of digital collaboration.
- Social Network Analysis (SNA): The trinity of Measuring, Mapping, and Modeling collections of connections.
UNIT - II: Technical Foundations with NodeXL
- Design: Layout, Visual Design, and Labeling.
- Metrics: Calculating and visualizing network metrics (Centrality, Density, etc.).
- Processing: Preparing data, filtering noise, and implementing Clustering and Grouping algorithms.
UNIT - III: Case Studies (Communication & Microblogging)
- Email: Analyzing the “lifeblood” of modern organizational communication.
- Thread Networks: Mapping the structure of message boards and listservs.
- Twitter: Examining the intersection of conversation, entertainment, and information flow.
UNIT - IV: Case Studies (Social & Hyperlink Networks)
- Facebook: Visualizing and interpreting personal and group social graphs.
- WWW Hyperlink Networks: Understanding the “web” of the World Wide Web through link analysis.
UNIT - V: Case Studies (Content & Collaboration)
- YouTube: Analyzing patterns of content interaction, prominence, and subscriber behavior.
- Wiki Networks: Mapping the connections of creativity and collaborative knowledge building.
Based on:
and
*Google Gemini’s Summarization*